As for the look in action, explore their STEM programs here:
The logos, which have stood strong since the late seventies, were updated to more closely mirror the modern gal. It's an update and a look that all of us at Engineer Your Life are excited about. To us it feels strong, confident and ready to take on the world. It represents a well rounded girl that does a lot more than just selling cookies.
And that makes US happy campers ;)